Being able to anchor your media approach within a unique Household ID allows an advertiser to efficiently target an audience across all devices, while also providing accurate cross-device reach and frequency control. Bureau Denies Political Programming Complaint of Jim Condit, Jr. Eagle Communications, Inc. 9/23/22- Consent DecreeEnrico Brancadora and WIBG Limited Liability Company Consent Decree The primary election lowest unit rate period opens on June 18, 2022 for an August 2, 2022 primary election. 3/8/22- Consent DecreeAlexandra Communications, Inc. Consent Decree, Latino Communications, LLC Consent Decree, Lincoln County Broadcasters, Inc. 12/18/19- OrderOrder Granting Motion for Extension of Time 6/30/16- Declaratory RulingHearst Television, Inc., Declaratory Ruling Consent Decree 11/16/21 - Consent DecreeAmericom Limited Partnership Consent Decree 0000003601 00000 n 8/26/20- Consent DecreeSM-WSFR, LLC Enters into Consent Decree 7/22/20- Consent DecreeConsent Decree with iHeartMedia, Inc. 7/22/20- Consent DecreeConsent Decree with Salem Media Group, Inc, 4/21/20- Order on ReconsiderationFCC Adopts Clarification of Political File Order, 3/25/20- Public NoticeGuidance on Political Advertising Lowest Unit Charge During Pandemic, 4/2/20 - Public NoticeMedia Bureau Announces Pleading Cycle for Cable Recordkeeping Rule, 3/2/20 - NPRMFCC Reviewing Recordkeeping Rules on Cable Operators, 2/28/20 - News ReleaseFCC Reviewing Recordkeeping Rules on Cable Operators, 2/2/20 - Public NoticeAccessibility Recordkeeping and Contact Information Requirements, 12/18/19- OrderOrder Granting Motion for Extension of Time, 12/3/19- OrderMeredith Corporation, Licensee Of WPCH-TV, Atlanta, GA And Georgia Tel, 11/29/19- Public NoticeNotice of Petition for Reconsideration Filed by NAB, 10/16/19- MO&OFCC Adopts Political File Clarification Order, 4/15/19- Public NoticeRevisions to License Renewal Procedures, 4/15/19- Public NoticeLMS electronic filing of radio license renewals and EEO Reports, 3/15/19- Public NoticeUpcoming Radio Station License Renewals, 3/6/19- Public NoticeAccessibility Recordkeeping and Contact Information Requirements, 11/5/18- Public NoticeOnline Public Inspection File Requirements, 4/24/18- OrderOrder Granting Additional Time to Comply with Online Public File, 2/12/18- OrderPN Re March 1, 2018 Online Public File Deadline, 4/21/17- Public NoticeFCC To Host Consumer Webinar on the FCC's Consumer Help Center, 2/3/17- OrderWTB Sets Aside Policy Review Report, 2/3/17- OrderMedia Bureau issues order setting aside political file decisions, 2/3/17- News ReleaseChmn. 5/7/21 - Consent DecreeLincoln County Broadcasters, Inc. The window will close on Monday, Dec. 13. Consent Decree, Brazos Communications West, LLC Consent Decree, Foster Communications Company, Inc. 8/12/20- Consent DecreeGlades Media Company LLP Enters into Consent Decree 12/22/21 - Consent DecreeWharton County Radio, Inc. 12/21/21 - Consent DecreeRick L. Murphy Consent Decree, 12/21/21 - Consent DecreeMillennium Media, Inc. New Viant HR Policy The LUC rule does not apply to non-candidate third party political advertisers. Consent Decree, 5/11/21 - Consent DecreeRose Communications, Inc. Consent Decree, 4/6/22- Consent DecreeKCMB, LLC Consent Decree, 4/4/22- Consent DecreeHorizon Broadcasting Group, LLC Consent Decree, 4/4/22- Consent DecreeBicoastal Media Licenses, LLC Consent Decree, 4/1/22- Consent DecreeRadio Pacific, Inc. Consent Decree, 11/2/21 - Consent DecreeTackett-Boazman Broadcasting, LP Consent Decree, 10/29/21 - Consent DecreeMajestic Broadcasting, LLC Consent Decree, 10/29/21 - Consent DecreeFremont Broadcasting, Inc. 7/30/21 - Consent DecreeCarter Broadcast Group, Inc. 10/29/21 - Consent DecreeFremont Broadcasting, Inc. Consent Decree, 4/27/21 - Consent DecreeBakken Beacon Media, LLC Consent Decree, 4/26/21 - Consent DecreeSubarctic Media, LLC Consent Decree, 4/26/21 - Consent DecreeD&K Distributors, Inc. Consent Decree 4/19/22- Consent DecreeVictoria Radioworks, LLC Consent Decree Facebook will ban new political ads from being published in the week leading up to the 2022 election. Given the high-stakes and potential short-term nature of political ad campaigns, candidates and their marketing teams cant afford to leave anything to chance which is why its vital they get up to speed quickly on the dynamics of this ever-changing market. Consent Decree, 7/19/21 - Consent DecreeGreeley Broadcasting Corporation Consent Decree, 7/16/21 - Consent DecreeWayne Radio Works LLC Consent Decree, 7/16/21 - Consent DecreeKOFI, Inc. 8/3/21 - Consent DecreeFlood Communications of Omaha, LLC Consent Decree New Viant HR Policy Consent Decree Consent Decree Political advertising is defined as advertising displays, newspaper ads, billboards, signs, brochures, articles, tabloids, flyers, letters, radio or TV presentations, or other means of mass communication, used for the purpose of appealing, directly or indirectly, for votes or for financial or other support or opposition in an election campaign. While the ability for a partner to activate a campaign utilizing an onboarded voter list is key, being able to use those voter lists. Consent Decree, 2/12/21 - Consent DecreeMaquoketa Broadcasting Company Consent Decree, 2/11/21 - Consent DecreeBott Communications, Inc. Consent Decree, 7/26/21 - Consent DecreeBrandy Communications Consent Decree, 7/21/21 - Consent DecreeBrewer Media Group, LLC Consent Decree, 7/21/21 - Consent DecreeDakota Communications, Ltd. Consent Decree This category only includes cookies that ensures basic functionalities and security features of the website. 8/27/20- Consent DecreeConsent Decree with Rainbow City Media, LLC Our suggestion is to investigate potential partners claimed data sources and explore working with a wide range of legacy and newer data providers. 7/11/22- Consent DecreeHall Communications, Inc. 0000074374 00000 n Consent Decree with Cumulus Media New Holdings Inc. 2069 0 obj <> endobj 2/22/21 - Consent DecreeDelta Broadcasting, LLC Consent Decree Consent Decree, Alexander Broadcasting, Inc. Consent Decree Consent Decree 10/26/20- Consent DecreeCrocodile Broadcasting Corp., Inc. Enters into Consent Decree MAGNA reportsthat OTT video accounts for 12% of a user's time spent with media, yet only receives 3% of total ad spend. Thus, vendors are typically decided upon months in advance based on insights and learnings from previous election campaigns and by determining unique opportunities they might offer. New to the Second Edition. Beyond the presidential race, well see local and statewide politics scooping up a lot of advertising inventory throughout the year. (Opens in new browser window) 26.08 KB: 06/09/2022 1:41 PM DEMOCRATIC GOVERNORS ASSOCIATION 1286092--FINAL (Opens in new browser window) 36.94 KB: 07/06/2022 1:39 PM . We'll have the Governor's race, a US Senate race (Mark Kelly's seat), all of our U.S. Congressional seats, and whatever issues/local races come up. 10/6/22- Consent DecreeLloyd Lane, Incorporated Consent Decree Consent Decrees, 4/1/22- Consent DecreeMomentum Broadcasting LP Consent Decree, 3/31/22- Consent DecreeMissoula Broadcasting Company, LLC Consent Decree, 3/31/22- Consent DecreeJodesha Broadcasting, Inc. 0000003564 00000 n 10/3/22- Consent Decree3G Broadcasting, Inc. 8/26/20- Consent DecreeSM-WQNU, LLC Enters into Consent Decree We will begin enforcing the policy update on February 15, 2022. Lowest Unit Rate Schedule - 2022 Elections Lowest Unit Rate windows open 45 days prior to the primary and runoff and 60 days prior to the general election or a special election. 9/4/20- Consent DecreeIredell Broadcasting, Inc. Enters into Consent Decree This website uses cookies to improve your experience while you navigate through the website. Consent Decree, 8/13/21 - Consent DecreePikes Peak Radio, LLC Consent Decree, 8/12/21 - Consent DecreeNew Media Broadcasters, Inc. 1/5/22- Consent DecreeNew Century Broadcasting, LLC Consent Decree The 2022 midterm elections are a significant driver for increases in broadcast revenue. Consent Decree, 4/27/22- Consent DecreeGow Media, LLC Consent Decree, 4/26/22- Consent DecreeResonate Hawaii LLC Consent Decree, 4/26/22- Consent Decree45 North Media Inc. %PDF-1.5 % 10/21/20- Consent DecreeLatitude Media, LLC Enters into Consent Decree 10/14/20- Consent DecreeJackson County Broadcasting, Inc. Enters into Consent Decree For the November 7 General Election, the LUC window opens on September 9. 7/26/21 - Consent DecreeReyes Media Group, Inc. Consent Decree, 4/8/22- Consent DecreeKJDY, LLC Consent Decree, 4/6/22- Consent DecreeHightower Radio, Inc. Where political advertising was once only active every two years, it is now a standard and consistent ad category - like automotive and . 12/3/21 - Consent DecreeBravo Mic Communications, LLC Consent Decree Consent Decree, 8/4/21 - Consent DecreeKTRS-AM License, L.L.C. 8/27/20- Consent DecreeConsent Decree with Reef Broadcasting, Inc $g} rD$TW4xc H AA At 12:00 AM PT on Wednesday, November 9, 2022: We . Political Advertising Lowest Unit Charge Window Opens in Virginia for Federal, State, and Local General Elections. Advertisers interested in sponsor-generated content can learn more by . Thus, some forward-looking partners have already pivoted toward better leveraging first-party data and device graphs to reach voters in a hyper-targeted manner across all devices, including connected TV (CTV). Political parties and other interest groups are rolling out education campaigns about the state's new election system with open primaries and ranked-choice general elections in advance . Pai Taps Commissnr. Certainly linear TV will play a role for candidates in 2022, but there are so many more options out there for candidates that can combine elements of traditional awareness messaging and storytelling as well as digital targeting and tracking. 7/12/22- Consent DecreePMJ Communications, Inc. 10/14/20- Consent DecreeChristian Faith Broadcast, Inc. Enters into Consent Decree 7/15/21 - DocumentUpdating Outmoded Political Programming and Record-Keeping Rules In fact, local stations have already been availed for the presidential primary for dates before the window starts, which means well likely see a strain on inventory even in Q1. Concerns are well-founded. Broadcast Education is NAB's home for online educational offerings, including live and on-demand 8/24/20- Consent DecreeEmmis Radio License, LLC enters into Consent Decree 8/31/20- Consent DecreeChristian Broadcasting System, Ltd. Enters into Consent Decree and the use of audience modeling. 8/24/20- Consent DecreeConsent Decree with Lafayette Broadcasting Co., Inc 4/11/22- Consent DecreeTaxi License Corporation Consent Decree Political Advertising : Effective Political Advertising Campaigns 2023. It's hard to believe, but 2022 political ad planning is underway. 10/21/21 - Consent DecreeVillecom, LLC Consent Decree 7/30/20- Consent DecreeNorth Shore Broadcasting Co., Inc. enters into Consent Decree 4/15/22- Consent DecreeGeorge Country Media,Inc. Consent Decree, D.R. Consent Decree 0000207430 00000 n We primarily see voter lists in the form of physical addresses, but they can also be email addresses as well. 6/17/22- Consent DecreeOm Sai Broadcasting, LLC Consent Decree 11/5/18- Public NoticeOnline Public Inspection File Requirements Consent Decree, 2/23/21 - Consent DecreeSM-KTTS, LLC Consent Decree, 2/23/21 - Consent DecreeSM-KSGF-FM, LLC Consent Decree, 2/22/21 - Consent DecreeTri-Rivers Broadcasting Company Consent Decree, 2/22/21 - Consent DecreeDelta Broadcasting, LLC Consent Decree, 2/18/21 - Consent DecreeO-Town Communications, Inc. 4/25/22- Consent DecreeSocorro Community Radio, LLC Consent Decree Addresses the interference of foreign actors in elections and their connection to political advertising. 2/25/21 - Consent DecreeSM-KSGF-AM, LLC Consent Decree Continue Reading With the lowest unit charge window for the November elections in effect since Sept. 7, 2018 and the first 2020 Democratic Presidential Debates coming at month's end, we revisit a review of FCC . Consent Decree, 11/10/21 - Consent DecreeBroadway Media LS, LLC Consent Decree, 11/9/21 - Consent DecreeMad Dog Wireless, Inc. 7/6/22- Consent DecreeBark Out Loud Dogs Media, LLC Consent Decree 0000007696 00000 n New Enterprise-wide State Privacy Policy 2/17/21 - Consent DecreeZimmer Radio of Mid-Missouri, Inc. AP Photo/Mark Lennihan. With this policy update, ads for products, services, and news no longer will be exempt from Google Election . 8/5/22- Consent DecreeReynolds Media, Inc. 8/10/20- Consent DecreeCohan Radio Group, Inc. Enters into Consent Decree 4/22/22- Consent DecreeResort Radio,LLC Consent Decree 5/11/21 - Consent DecreeWolftrax Broadcasting, LLC Consent Decree My Cookie Preferences 8/24/20- Consent DecreeConsent Decree with Carter Broadcasting, Inc 5/11/21 - Consent DecreeRose Communications, Inc. The nonpartisan firm AdImpact released a report Wednesday projecting that nearly $9.7 billion total will be spent on political ads during the 2022 election cycle. 8/7/20- Consent DecreeChristian Family Media Ministries, Inc. Enters into Consent Decree 2/23/21 - Consent DecreeSM-KTTS, LLC Consent Decree 3/30/22- Consent DecreeD.R. 0000064159 00000 n 7/15/22- Consent DecreeMediaCo WBLS License LLC Consent Decree By clicking the Accept button on this page, you are giving your consent for us to set cookies. 12/20/21 - Consent DecreeNew West Broadcasting Systems, Inc. This is the period when Texas' "legally qualified candidates" for statewide, congressional, statehouse and county offices become known. Expands the discussion of digital . News about Political Advertising, including commentary and archival articles published in The New York Times. 4/4/22- Consent DecreeHorizon Broadcasting Group, LLC Consent Decree 7/12/22- Consent DecreeIZ Communications Corporation Consent Decree As we start to plan for 2022, Arizona is in store for another big political year. 2/12/21 - Consent DecreeTrending Media, Inc. Friday, November 19th, 2021 Aristotle Blog, Political Campaigns, Social Media. 7/31/20- Consent DecreeAlum Springs Vision & Outreach Corp Enters into Consent Decree Consent Decree, 12/15/21 - Consent DecreeIca Radio Ltd. 8/28/20- Consent DecreeConsent Decree with Townsquare Media Tuscaloosa License, LLC Consent Decree with Entercom License, LLC, Consent Decree with Bealsey Media Group Licenses, LLC, Consent Decree with Salem Media Group, Inc, FCC Adopts Clarification of Political File Order, Guidance on Political Advertising Lowest Unit Charge During Pandemic, Media Bureau Announces Pleading Cycle for Cable Recordkeeping Rule, FCC Reviewing Recordkeeping Rules on Cable Operators, Accessibility Recordkeeping and Contact Information Requirements, Order Granting Motion for Extension of Time, Meredith Corporation, Licensee Of WPCH-TV, Atlanta, GA And Georgia Tel, Notice of Petition for Reconsideration Filed by NAB, FCC Adopts Political File Clarification Order, LMS electronic filing of radio license renewals and EEO Reports, Online Public Inspection File Requirements, Order Granting Additional Time to Comply with Online Public File, PN Re March 1, 2018 Online Public File Deadline, FCC To Host Consumer Webinar on the FCC's Consumer Help Center, Media Bureau issues order setting aside political file decisions, Chmn. Brands can still target web users in a sophisticated fashion its just that the tools at their disposal are different. February 22, 2020 - All Stations in Wisconsin: Political window (45 days before primary elections) opens today. A year later we have revised our projections upwards, to $9.7B. Consent Decree, EADS Broadcasting Corporation Consent Decree, Alexandra Communications, Inc. Political Advertising Lowest Unit Charge Window Opens in Virginia for Federal, State, and Local General Elections. 9/13/22- Consent DecreeSt. 7/20/21 - Consent DecreeFlood Broadcasting, Inc. Consent Decree Consent Decree 155 Brookdale Drive The trend is growing so fast that political ads on streaming services are expected to generate $1.44 billion or about 15 percent of the projected $9.7 billion on ad spending for the 2022. 6/30/22- Consent DecreeNew Hampshire Family Radio, LLC Consent Decree |Cr4\ 5/3/22- Consent DecreeLearn Broadcasting Corporation Consent Decree Privacy Policy, Choosing a Crisis Communications Pro: What to Look For, A CTV Strategy for the Evolving Television Landscape, Reduce the Intrusiveness of Pop-Ups for Better Results. Consent Decree 12/20/21 - Consent DecreeMarvin Vosper Consent Decree 2/18/21 - Consent DecreeO-Town Communications, Inc. That includes $214 million on the U.S. Senate race, $166 million on the governor's race, $75 million on U.S. House races, and $138 million for state and local races. 5/3/21 - Consent Decree5 Star Communications Inc. 12/8/20- Consent DecreeClear Water Brands, Inc. Enters into Consent Decree Consent Decree 0000007811 00000 n Consent Decree Apple's iOS privacy update in 2021 has made it more . Having the technical infrastructure in place to associate that list to both individual voters or households, and then reach them on any device, including CTV, provides a huge boost to your voter list. 11/3/21 - Consent DecreeLahontan Valley Broadcasting Company, LLC Consent Decree 0000007114 00000 n Consent Decree, 5/2/22- Consent DecreeTaylor Communications, Inc. Consent Decree, Tri-Rivers Broadcasting Company Consent Decree, O-Town Communications, Inc. 11/30/20- Consent DecreeWGEM License, LLC Enters into Consent Decree Social media has transformed the game of political advertising. At the same time, this shift has sparked much needed innovation in areas such as. Political advertising on social media has been a game changer for campaigns, candidates, and the public discourse. 1/29/16- MO&OOnline Public File Expands to Radio, Cable and Satellite A companion to this form is NAB's Political Broadcast Catechism.